ANEST COLLECTIVE PRESENTS ITS FIRST EUROPEAN POP-UP
AT 10 CORSO COMO
ANEST COLLECTIVE redefines the boundaries of fashion, art, and design,
introduces its first European retail showcase at the iconic 10 Corso Como.
Running from January 23 to 30，2025,
this pop-up offers a curated exploration of ANEST as
a seasonless lifestyle brand embracing diverse creations,
from garments to art pieces, into a cohesive experience.
This debut on the European retail scene offers
visitors an intimate look at the brand's philosophy
of quiet luxury anchored in contemporary creativity.
The term "Collective" reflects ANEST's commitment
to creating an ecosystem of collaborators.
The brand brings together artisans, artists,
and creators to form a shared vision that extends
beyond fashion into a broader cultural dialogue.
Curated by the collective under the direction of
Gregory de la Hogue Moran, ANEST COLLECTIVE's
contributing creative director, the pop-up showcases
the brand's talent for designing immersive spaces
where diverse expressions seamlessly come together.
Made entirely in Italy, ANEST partners with
family-run businesses, preserving local craftsmanship
while upholding impeccable standards of quality and luxury.
Pieces from the Act I collection,
defined by timeless appeal outside of seasonal trends,
will be presented alongside exclusive previews of Act II.
In partnership with Galleria Francesca Minini, the event features works
by Matthias Bitzer and designer/architect Marco Parmeggiani.
Using mixed media, Bitzer's sculptures, drawings, and collages examine how
identity and reality are constructed, while Parmeggiani's Murano glass creations explore century-old techniques through a contemporary design vocabulary.
Founders Nathan Zhao and Emily Chen describe the event as
"an opportunity to invite our European audience into our world, where
fashion, art, and design interact in meaningful and unexpected ways.
It is a moment to celebrate creativity as part of a shared cultural expression.”
Curated by
Marco Parmeggiani
Associate with
Galleria Francesca Minini
Pieces from
Matthias Bitzer
Marco Parmeggiani
Photographer & Videograhper
Federico Tribbioli
